RED BULL RACING SECURES LANDMARK $200 MILLION SPONSORSHIP DEAL WITH TECH GIANT, Samsung.
Milton Keynes, UK – Red Bull Racing has announced a groundbreaking partnership with Samsung, solidifying the team’s position as one of Formula 1’s most valuable franchises.
“Samsung’s innovative spirit aligns perfectly with our racing philosophy,” said Christian Horner, Red Bull Racing Team Principal.
– 5-year partnership (2026-2030)– $200 million annual sponsorship– Samsung branding on RB18 car, driver suits, and team gear– Collaborative development of cutting-edge F1 technology
“Thrilled to have Samsung on board. Their expertise will boost our performance.
“Red Bull Racing’s pursuit of excellence mirrors our commitment to innovation.”
– Mercedes-AMG: “Raises the bar for sponsorship deals”– Ferrari: “Increases competition for top-tier sponsors”– FIA: “Welcomes Samsung’s investment in F1”
