The conveyor belt system was not capable of handling such a high traffic load, especially at peak times. Another reason given for these failures was that it was too far ahead of the buying habits of the public. One quote from journal Automation in Marketing said that it was just too much for the average mind to grasp; too far in advance of the public thinking.
Nowadays the concept has evolved into the self checkout shopping environment. Historians say Saunders’ concept was fifty years ahead of its time. Some say the concept could likely return. Automation in Marketing said that “the technology exists, and the mood in America is ripe for this concept.”
(Photo credit: Life Archives).