Keedoozle: Photographs of America’s first fully automated store, 1949 _ US

The Keedoozle store in Memphis.

The process began when shoppers punched the “key” for each item into their card.

A shopper, key card in hand, searches for her items.

The conveyor belt system was not capable of handling such a high traffic load, especially at peak times. Another reason given for these failures was that it was too far ahead of the buying habits of the public. One quote from journal Automation in Marketing said that it was just too much for the average mind to grasp; too far in advance of the public thinking.

Nowadays the concept has evolved into the self checkout shopping environment. Historians say Saunders’ concept was fifty years ahead of its time. Some say the concept could likely return. Automation in Marketing said that “the technology exists, and the mood in America is ripe for this concept.”

The shopper gives a punched-out card to the cashier, who totals the prices and triggers machinery behind the scenes.

The groceries would then drop onto a conveyor belt, to be bagged and taken up front.

A worker stocks the grocery chutes in the Keedoozle.

It is often held that the name

Keedoozle automatic grocery store’s employee bagging a customers order and placing it on a conveyor belt.

The Keedoozle concept was intended to be a grocery shopper labor-saving and cost-saving device.

Keedoozle automatic grocery store’s employee receiving a customer’s bagged grocerys.

These groceries were offered at a cost of 10% - 15% below the going rate.

In the snack aisle, a customer uses an updated version of the key.

Saunders shows a customer how to select produce. The historian Freeman writes,

Saunders, in doorway on the left, watches as employees hand out keys to shoppers.

Shoppers inside Keedoozle. Memphis historian Michael Freeman writes,

Saunders developed this concept from his self-service Piggly Wiggly grocery store concept.

George Saunders, the man behind the Piggly Wiggly, believed this key card could revolutionize shopping again.

(Photo credit: Life Archives).

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