A diamond-crusted clock to wear around your neck was invented overnight by Rihanna and Jacob & Co.

Rihanna was photographed at Pharrell Williams’ first Louis Vuitton presentation with a watch around her neck.

There is a very compelling reason why she was wearing the watch around her neck, despite the fact that she was.

Let’s start by providing some background.

The late designer Virgil Abloh’s replacement as Louis Vuitton’s Men’s Creative Director is R&B musician and record producer Pharrell Williams.

For Pharrell Williams and Louis Vuitton, it was a significant event.

Although the multi-platinum performer has previously collaborated with fashion businesses, this is unique.

This implies he will really be heading Louis Vuitton, not just a glorified co-branding marketing operation.

Fans and visitors at the Paris Fashion Show saw Rihanna and a slew of other celebrities, including NBA star LeBron James and Rihanna’s lover A$ap Rocky, as Pharrell and his models walked the runway.

Fans couldn’t help but take note of Rihanna’s necklace due to its size and flashiness as well as the fact that it was a little strange and unconventional.

This is due to the fact that her ‘necklace’ is really a Jacob & Co. Brilliant Tourbillon watch.

It is over $700,000 in value and has 338 baguette-cut white diamonds.

You may be tempted to believe that watchmaker Jacob & Co. merely pulled this as a marketing gimmick. and you are correct.

Although it’s true that Rihanna and Jacob came up with this concept for marketing reasons, the watch is in fact offered.

It is available to purchase and wear around your neck.

To the extent that you have $3.75M to spend on a watch, that is.