Manchester United‘s search for a new shirt sponsor is over after the club confirmed they had agreed a £60million deal with US software company Snapdragon.
The software giant is a subsidiary of technology company Qualcomm who had been in discussions with United over becoming the club’s new front-of-shirt sponsors.
The new deal is richer than the current biggest shirt sponsorship package, which is held by Real Madrid and Fly Emirates.
California-based Qualcomm is valued at around £107bn and has been one of United’s global partners since last year.
The Red Devils have been seeking new shirt sponsors after announcing last year that their existing deal with TeamViewer wouldn’t be renewed.
Manchester United have agreed a new shirt sponsorship deal with US firm Snapdragon
United’s existing sponsorship deal with Team Viewer will finish at the end of the season
The current deal with the German company is worth £47m-a-year, but the company came under pressure from shareholders during the pandemic, which described the five-year £235m agreement with United as ‘appalling judgement’.
TeamViewer later announced that an agreement had been made for United to buy back their front of shirt sponsorship rights and the club have been targeting new investment ever since.
The software company has now become a global partner with United.
United confirmed their new sponsor on Tuesday in a short press release that read: ‘Manchester United PLC has agreed to an expanded strategic collaboration with Qualcomm Technologies, Inc, that will see the Snapdragon brand displayed on the club’s famous shirts.
‘Qualcomm technologies is already a global partner of Manchester United, promoting it’s Snapdragon brand.
‘Snapdragon processors power premium products from the world’s biggest brands across smartphones, PCs, extended reality glasses, gaming devices, wearables, and connected cars.
‘Under the expanded agreement, Snapdragon will become Manchester United’s front of shirt partner from the start of the 2024/25 season, featuring on the home, away and third kits of the men’s and women’s teams.’
United’s new shirt sponsor will cover the home, away and third first-team shirts
The deal will also see Snapdragon feature on the women’s shirts and will replace existing sponsor Team Viewer
United will see out the remainder of the current season with their shirts featuring Team Viewer logos after the decision was taken to delay the rebranding until next year given the number of shirts already in circulation.
The Snapdragon logo will feature on United’s iconic home red shirt along with the away and third ᵴtriƥs of the men’s and women’s teams.
The deal comes at a time of rising tensions between United’s owners and faithful fan base with supporters frequently protesting against the Glazer family.
United supporters want the club to be sold to a new owner and are frustrated with delays to the ongoing process that originally started in November last year.
