Cristiano Ronaldo, the global football icon and social media powerhouse, has taken his brand to YouTube, working with a dedicated team of 21 to give fans a closer look at his life beyond the pitch.

Despite its rapid success, with over 66 million followers and a record-breaking 1 million subscribers within the first 90 minutes, Ronaldo insists that social media remains just a “hobby.”

The world’s most-followed athlete ventures into YouTubeBacked by his team at Dentsu Creative Iberia, Ronaldo has partnered with YouTube and Whisper production staff in Riyadh to create unique content.

“Ronaldo is the biggest star in the world in my opinion. He is the most known person on the only planet that we know [that] there’s life. So he’s the most known person in the universe. YouTube understands that,” said Tomas Froes, CEO of Dentsu, emphasizing the draw Ronaldo has for fans globally.

Ronaldo’s team isn’t just creating sports content; the goal is to show “the Cristiano outside the pitch.”

Froes noted: “Ronaldo is not a YouTuber and will not be a YouTuber. He’s a professional player and then a businessman.”

He revealed that 16 staff members are dedicated to managing the UR Cristiano channel, while an additional five production staff from the British company Whisper are stationed in Riyadh specifically to work on Ronaldo’s content.

Pedro Pinta, VP of YouTube Europe, Middle East, and Africa, expressed excitement about the collaboration.

“YouTube’s dream team-up with football legend Cristiano Ronaldo has been a labour of love and dedication,” said Pinta.

“This is just the kick-off to an epic adventure, and we’re strapped in for the ride.”

As Ronaldo approaches his 40th 𝐛𝐢𝐫𝐭𝐡day in 2025, fans can expect even more glimpses into his life and legacy.