Max Verstappen’s manager has dramatically restricted the Formula 1 champion’s appearances in Red Bull’s TikTok videos, a decision that could cost the team nearly £4million in revenue.
A new study has revealed the potential financial implications of this move ahead of the 2025 season.
Raymond Vermeulen, Verstappen’s manager, has put his foot down regarding the four-time World Champion’s participation in social media content.
The decision comes after Vermeulen expressed concerns about the type of content being inappropriate for a driver of Verstappen’s calibre.
F1 news: Max Verstappen’s manager has dramatically restricted the Formula 1 champion’s appearances in Red Bull’s TikTok videos, a decision that could cost the team nearly £4million in revenue
REUTERS
According to AskGamblers’ findings, since March 2024, Verstappen has featured in 315 videos for Red Bull Racing’s TikTok account.
These videos have amassed an impressive 465,164,500 views.
The study estimates this content to be worth approximately £4m in revenue.
F1 news: Max Verstappen finished second at the Australian Grand Prix on Sunday
REUTERS
Each video involving the Dutch driver generates an estimated average value of £2530.16.
The analysis, conducted using The Leap’s online ‘TikTok Revenue Calculator’, also suggests average earnings of £603,000 from digital sales monthly.
This represents a significant portion of Red Bull’s social media value that could now be at risk.
Explaining the decision, Vermeulen said: “Big brands like Oracle, Tag Heuer and Heineken invest a lot of money in global campaigns around Max.”
“There are buses driving around the centre of Melbourne with Max’s image on it – it all looks very slick. Then it doesn’t fit at all when I see a video on TikTok where Max is popping balloons or something.”
He added firmly: “You don’t make those kinds of videos with a four-time world champion.”
