Red Bull face staggering losses from Max Verstappen ban ahead of Chinese Grand Prix

Max Verstappen’s manager has dramatically restricted the Formula 1 champion’s appearances in Red Bull’s TikTok videos, a decision that could cost the team nearly £4million in revenue.

A new study has revealed the potential financial implications of this move ahead of the 2025 season.

Raymond Vermeulen, Verstappen’s manager, has put his foot down regarding the four-time World Champion’s participation in social media content.

The decision comes after Vermeulen expressed concerns about the type of content being inappropriate for a driver of Verstappen’s calibre.

F1 news: Max Verstappen’s manager has dramatically restricted the Formula 1 champion’s appearances in Red Bull’s TikTok videos, a decision that could cost the team nearly £4million in revenue

REUTERS

According to AskGamblers’ findings, since March 2024, Verstappen has featured in 315 videos for Red Bull Racing’s TikTok account.

These videos have amassed an impressive 465,164,500 views.

The study estimates this content to be worth approximately £4m in revenue.

F1 news: Max Verstappen finished second at the Australian Grand Prix on Sunday

REUTERS

Each video involving the Dutch driver generates an estimated average value of £2530.16.

The analysis, conducted using The Leap’s online ‘TikTok Revenue Calculator’, also suggests average earnings of £603,000 from digital sales monthly.

This represents a significant portion of Red Bull’s social media value that could now be at risk.

Explaining the decision, Vermeulen said: “Big brands like Oracle, Tag Heuer and Heineken invest a lot of money in global campaigns around Max.”

“There are buses driving around the centre of Melbourne with Max’s image on it – it all looks very slick. Then it doesn’t fit at all when I see a video on TikTok where Max is popping balloons or something.”

He added firmly: “You don’t make those kinds of videos with a four-time world champion.”

Related Posts

Lewis Hamilton Slams McLaren’s ‘New Trick’ After FIA’s Shocking Announcement

Seven-time world champion Lewis Hamilton has spoken out against what he calls McLaren’s “new trick,” following a surprising FIA statement regarding the legality of the team’s latest aerodynamic…

18 Hollywood Actresses from the 1980s Who Avoid the Spotlight Due to Aging | Then and Now 2025

In the glitzy world of Hollywood, age and beauty often collide, creating a complex narrative for actresses who once captivated audiences. The 1980s were a golden era for…

18 Hollywood Actresses from the 1980s Who Avoid the Spotlight Due to Aging | Then and Now 2025

Hollywood has always celebrated youth and beauty, yet the passage of time has seen many iconic actresses from the 1980s retreat from the limelight, grappling with the societal…

21 Child Celebs Who Aged Horribly Bad | Then and Now 2025

In the ever-evolving landscape of Hollywood, many former 𝘤𝘩𝘪𝘭𝘥 stars have undergone striking transformations that often leave fans in disbelief. From the charming kids who once captivated audiences…

21 Child Celebs Who Aged Horribly Bad | Then and Now 2025

Over the years, many former 𝘤𝘩𝘪𝘭𝘥 stars have undergone remarkable transformations, with some changes so dramatic that fans might not recognize them if they crossed paths in public….

10 Transgender Celebrities You May Not Know About | Then and Now 2025

In a world increasingly focused on diversity and representation, the stories of transgender celebrities are vital in promoting understanding and acceptance. The latest video from a popular channel…

Leave a Reply

Your email address will not be published. Required fields are marked *