In a recent discussion from Japan, Kanye West, known as Ye, shared his thoughts on the music industry and the release strategy for his latest album “BULLY.” The artist explained why he chose not to distribute the album through digital streaming platforms (DSPs). He expressed frustration over the industry’s focus on first-week sales numbers, stating that many musicians spend more on marketing to boost these figures than they earn from album sales.

Ye highlighted that the current system pressures artists to rely on brand deals and touring for revenue, often at the cost of their creativity and autonomy. He criticized the way major labels manipulate sales data, suggesting that they aim to control artists’ financial success to maintain their influence in the industry. By not releasing “BULLY” on DSPs, Ye seeks to escape this cycle and explore alternative methods for sharing his music without the burden of sales metrics.

Academic and media personality DJ Akademiks responded to Ye’s comments, suggesting that while it might be feasible for an independent artist like Kanye to avoid traditional sales reporting, it would be challenging for most musicians. Akademiks noted that the major labels thrive on competition based on sales figures, as investors expect transparency regarding revenue and performance.

Despite the challenges, Ye’s latest project has gained traction, trending on platforms like YouTube, indicating that his fanbase remains engaged. While he has carved a unique path with his unconventional release strategies, the broader implications for the music industry remain to be seen. As the landscape continues to evolve, artists may need to reconsider their approaches to distribution and monetization in a rapidly changing environment.